Currently plying her trade in London’s music scene, Yodashe is an exciting artist and producer who first ventured on a solo electronic journey in New York City at the prestigious Red Bull Music Academy. Before starting this new project, she fronted the band Flakes, playing alongside the likes of Bloc Party and supporting acclaimed acts such as Primal Scream, The Pains of Being Pure At Heart and Foals in an Athens live show.
Taking familiar elements of pop music and filtering them through her own creative lens, she reframes musical ideas in an enthralling and consistently surprising way. As a genre-breaking artist, Yodashe takes cues from a broad range of influences from classical choral music to indie rock and progressive electronics, resulting in a sound unlike anything else.
Her innovative musical voyage was first revealed in 2020 with the single “Take Time” and last year witnessed an escalation of her output with the release of “Salarywomxn” and “Visualization.” This year she’s already dropped the single “MRKTPLC” which saw her deliver another astonishing display of her creativity.
Now she brings us the latest example of her foray into the fringes of avant-garde pop music with her brand new single titled “FAM.” Crafted as a tribute to spontaneity and femininity, her new track takes influence from French New Wave cinema as well as artists such as Serge Gainsbourg, Françoise Hardy and Brigitte Bardot.
A song of two sides, “FAM” flips between free-flowing improvised style and accessible pop structures, resulting in a gripping ride unlike anything else. From the glitching sonic textures and calm shuffle of the beat, spliced vocal samples bounce around the mix to craft an intriguing scene that draws you in before the thump of the muted drums ushers in Yodashe’s vocal leads with the lively flutter of synth tones.
Dropping the beat to reveal dreamy synth swells as Yodashe spins blissful melodic vocal stretches, a deconstructed alternative R&B vibe then gives way to the crunchy march of the drums and spoken word samples. Beneath the surface of the flurry of synth sweeps and thrashing percussion lies a catchy pop song, but Yodashe presents something far more worthwhile. It’s a truly breathtaking showcase of her sonic vision delivered via exquisite sound design.
Listen to FAM below
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