The iTunes Festival is set to return under the rebranded name Apple Music Festival to coincide with the launch of their new music streaming service. Pharrell Williams, One Direction, Florence + The Machine and Disclosure have been named as headliners of the event set to take place at London’s Roundhouse in September.
The performances will be broadcast live by Apple and available for fans to stream live and on-demand for free via Apple Music. Viewers will be able to experience the event with coverage on Beats 1 alongside backstage news and footage direct from the artists on Apple Music’s Connect feature.
The festival will take place over 10 nights from September 19th-28th. UK residents can apply for tickets online on Apple Music, as well as through media partners including the Evening Standard.
‘Wow, I’m so grateful to be performing at the Apple Music Festival. The Roundhouse is such a historic venue … there’s always a special energy in the crowd. Thank you for having me!’ – Pharrell Williams
‘It’ll be great to be back in London and we can’t wait to perform for our fans in the Roundhouse and around the world on Apple Music! See you there!’ – Niall, One Direction
‘We’re excited to be playing at this year’s Apple Music Festival at the wonderful Roundhouse!’ – Florence + The Machine
‘We’re super excited to play our first ever show for Apple Music Festival at the Roundhouse, one of our favourite venues in London. It’s also the day our album’s released so that makes it extra special!’ – Disclosure
The original festival has been running since 2007 and has showcased over 550 artists including Adele, Beck, Coldplay, Foo Fighters, Justin Timberlake, Kings of Leon, Lady Gaga, Maroon 5 and Muse.
