Musician Greg Hoy is an accomplished artist whose influence has shaken both the East and West Coast indie rock scenes. Initially making waves in Brooklyn, his musical journey has seen him cross the country to San Francisco, where he has continued to share his sonic vision. With a career that spans decades, he’s not only made an impact as a musician but also as a producer and recording engineer at his label, 30 Peak Recording Company.
His music draws inspiration from the giants of classic rock like Led Zeppelin to the experimental stylings of artists such as Beck and Brittany Howard, showcasing his versatile and exploratory approach to rock music. Linking up with his band, Greg Hoy & The Boys, they first captured their sound in their debut record, Fomo Yolo Ono, released in 2016. Since then, the band has consistently delivered a string of well-received singles, EPs and albums, each adding to their impressive discography.
Their latest single, “Holy Mother of God,” is the first track to come from a unique recording session held at Greg Hoy’s cabin on Lake Superior in Minnesota. This session resulted in the framework for a 10-track record, a conceptual mini-rock opera set to be released by the end of the year. Serving up a gritty rock groover, the crunch of guitar chords opens the track, doubling up before the strike of drums sets the bouncy rhythm.
Greg’s expressive voice threads lively melodic leads above the rising energy of the arrangement as rattled cymbals caps the swell of intensity in the chorus. Injecting steady cow bell rhythms while the ever-present fuzz of the guitar chords maintain an engaging rock sound, the track breaks down with soft percussive taps and subdued guitars as Greg’s vocals gradually raise the tension before the track flows into a raucous final chorus cut with stellar lead guitar work and instantly catchy vocal hooks.
Lyrically, the song explores themes of escapism and renewal. Greg Hoy filters the complex emotions of Mother Earth, expressing both sorrow and a newfound freedom as humanity seeks refuge on Mars through this infectious rock jam.
The music video for “Holy Mother of God,” directed by Carissa Johnson, adds a compelling visual pairing to the song’s context, featuring Ashley Wooley as a nun who represents Mother Earth. The video sees her wandering the beaches and streets of the Bay Area, mourning the loss of her inhabitants, blended with shots of the band performing the track in a packed venue to deliver an exciting visual experience to perfectly accompany the song.
Watch the music video for Holy Mother Of God below
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