Electronic Pop from Azure Blue

Swedish indie pop sensation Azure Blue is the moniker of Tobias Isaksson, an artist who’s enjoyed an enduring and decorated musical adventure over the years. From his early days in Laurel Music and Irene to the launch of his solo project in 2011, he’s consistently developed his sonic output, crafting a discography that has impressed critics and fans alike.

Since revealing the Azure Blue endeavour in 2011 with the debut single “The Catcher in The Rye,” Azure Blue has been on a prolific creative journey, sharing multiple impressive singles, EPs and full-length records that make up an extensive catalogue of music that’s racked up millions of streams. 2021 marked the 10th anniversary of Azure Blue’s debut album Rule of Thirds, during which he’s since delivered five pop albums, earning recognition in the form of a Swedish Independent Grammy for best pop album.

His list of accolades is long, with high praise from international press to performances on Swedish National TV and radio and over a hundred live performance in ten different countries. Last year, he dropped a remix of Bjorn Rydhog’s song “Adore Her” and collaborated with fellow Swedish artist The Land Below on the track “Rise.”

Now, he brings us his first release of the year with his brand new single titled “Three Times The Drama,” the third single lifted from his upcoming sixth record, The Night of the Stars. “Three Times the Drama” is a bittersweet yet infectiously catchy pop track that perfectly distils the artist’s knack for crafting catchy music that’s both instilled with meaningful writing and presented with commercial appeal.

Released on the Hybris imprint with distribution from Matinée in the USA, “Three Times The Drama” is brought in by the lively patter of percussive textures before the bright synth textures set a colourful backdrop for Azure Blue’s vocals to glide in. Threading memorable melodies via hushed delivery, his voice subtly rises as the energy swells with rustling hi hats and layers of hazy synth tones, the song serves up an instantly catchy synth pop sound that’s impossible not to love.

The retro aesthetics add a nostalgic charm while the uptempo beats add a danceable quality, capped by the artist’s truly charming vocal performance. Presented in a slick two and a half minute dose of constantly exciting sonic energy, “Three Times The Drama” sees Azure Blue continue to deliver delightful indie pop music and further build the hype for his album release.

The main theme of the forthcoming album is togetherness in times of hardship. Azure Blue aims to push the quality of his sound to its peak and for this, he’s linked up with legendary mixer Ollie Olson, who’s worked with everyone from Snoop Dogg and The Bee Gees to Robyn.

Listen to Three Times The Drama below

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