Psychedelic Pop from Simrit

Breaking free from the constraints of genres with their eccentric blend of instruments and lineages, the band Simrit, led by singer-songwriter Simrit Kaur, continues to make a unique and valuable contribution to the music world. Born in Greek capital of Athens and adopted by Greek Americans into South Carolina, Simrit’s diverse heritage has deeply influenced her unique sound.

Holding on to her background in traditional Greek folk music, while adding dashes of roots reggae and influences such as The Grateful Dead and the music of Motown, Simrit has developed a truly original sound built on her soaring vocal style and her skills on the harmonium and keyboard. The band itself, known for its hypnotic, deep grooves and haunting beauty, features Salif Bamakora on the 21-string West African kora, Shannon Hayden on electric cello and guitar, Jared May on bass and Moog synth and Devon Ashley on drums.

This diverse ensemble armed with a rare collection of instrumentation creates a mind-bending atmosphere that’s eared a devoted cult following while also achieving mainstream success via chart-topping albums worldwide. Simrit’s music is celebrated for its healing effect, often reaching the top of the iTunes World Music charts and making appearances on the Billboard World and New Age charts.

For over a decade, Simrit have been capturing their unique sound in the studio since their debut seven-track record The Sweetest Nectar landed in 2013. Since then, they’ve shared multiple well-received LPs, singles and live albums, forming an impressive catalogue of music that’s seen them win over a global fan base.

Now they bring us their first release of the year with the new single titled “Love Will Rule the Day,” the perfect showcase of their stunningly original sonic output. The song’s theme revolves around the preciousness of life and the power of love while its origins came from a viral post by Life Force Academy on Instagram, where a 30-second clip of the song clocked millions of views and thousands of comments and likes, with many listeners clamouring for a full version. In response, Simrit created a four-and-a-half-minute studio version to satisfy the demand of their dedicated following.

The perfect blend of elegant vocals, exotic instrumentation and echoes of pop-focused songwriting filtered through a psychedelic lens, “Love Will Rule the Day” is ultimately a hopeful and uplifting song that puts Simrit’s songwriting talents on full display as well as the exquisite musicianship of her band who brings the song to life with intricate rhythms and dashes of sensational performance. Gently brought into by a hypnotic rhythm and the balletic dance of plucked strings, Simrit’s beautiful vocals slide in to thread elegant melodies over the constantly shifting arrangement.

Bending from soft dreamy tones to commanding vocal bursts, the track develops with the steady snap of the beat, taking on a danceable quality while retaining it’s colourful instrumentation as Simrit spins an epic performance above. For existing fans, it’s exactly that they’ve been waiting for and for those who’ve only just come across Simrit and their extraordinary musical vision, it’s the perfect introduction to their highly original, thoroughly enjoyable and powerful sound.

Listen to Love Will Rule The Day below

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