Hollow Profit is a hip hop artist based in Duluth, Minnesota who’s been shaping his sound for nearly a decade. His journey, built on his passion for storytelling and a desire to connect with listeners on a profound level, has seen him transition from a newcomer in the scene to an artist with a compelling voice and style.
Drawing inspiration from the likes of MF DOOM, Hollow Profit’s music is fast becoming known for its thought-provoking lyrics and innovative production, offering a unique take on the genre while staying true to its roots. First appearing on “Muddy II” with Nomrah and L.D.N in 2021, the next year he dropped his first solo single with “Costa Rica.”
Since then he’s delivered an impressive catalogue of music across several singles, remixes, an EP and his debut record, The Prelude, which was released earlier this year. Bringing his music alive on stage, he’s impressed at events like the Homegrown Music Festival of Duluth.
Now he brings us the perfect example of his original sonic vision with his single titled “Sicilian Gold,” featuring the talents of Detroit-based hip hop artist Ronnie Alpha. Originally released in October 2023, the track serves as a preview of his forthcoming album CUIBONO? and it’s a perfect showcase of Hollow Profit’s original artistic output.
Produced by 47Quid, “Sicilian Gold” is a track that not only highlights Hollow Profit’s lyrical flair but also his ability to create a soundscape that’s fully immersive and engaging throughout. Opened by the hazy flutter of soulful vocalisations and jazz-inflected instrumentation, Hollow Profit’s laid back rapped hooks enter to apply slick bars as the punch of the beat adds a laid back groove.
With Ronnie Alpha taking the mic to add his own vocal flows, the combination of the delicate, retro arrangement provides a stunning contrast between the downtempo pulse of the beat and the commanding vocal performances. It’s a superb distillation of Hollow Profit’s knack for taking a familiar sound from the past and filtering it through his cutting edge sonic lens. With his sophomore album on the horizon, Hollow Point is sure to continue winning over fans with his stellar hip hop sound, unique lyricism and vocal panache.
Listen to Sicilian Gold (feat. Ronnie Alpha) below
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