Indie Rock from James Haro In Storage

Philadelphia-based artist James Haro has recently brought to life his new project, James Haro In Storage, through which he’s been charming listeners with his emotionally-charged lyrics and indie rock sound. Raised in Los Angeles with Mexican roots, James combines his heritage and personal experiences to forge music that’s relatable and reflective.

Drawing comparisons to indie greats like The Shins, Ben Lee and Rilo Kiley, his work shines with authenticity and an ability to poignantly frame themes of self-discovery and resilience. The name “James Haro In Storage” reflects the humble origins of the project, which began in an actual storage room. It was here, surrounded by the mundane, that his creativity flourished, turning his personal struggles and experiences into songs that profoudnly connect with listeners.

Collaborating with coach and mentor Martha Eies, also known as Red 40, he made his debut in September last year with the single “Verses.” The track introduced audiences to his emotive, lyrically rich style, offering listeners the first taste of his debut EP, GO AHEAD, which arrived earlier this summer.

GO AHEAD, a three-track EP, is a poignant exploration of personal growth and the process of healing after emotional upheaval. The songs were written during a significant time in James’ life, particularly around 2019, when a breakup around his birthday left him reflecting on his experiences and searching for deeper meaning.

Lifted from the EP, he brings us the track titled “City Terrace,” a song that exemplifies James Haro’s ability to combine heartfelt storytelling with a gripping indie rock sound. The track is a powerful ode to reconnecting with one’s roots, drawing on his own family story to explore themes of identity and empowerment. Brought in by the laid back twang of guitar rhythms, the drums add a bouncy rhythm as delicate lead notes tumble across the arrangement before James’ rich vocal leads glide above to thread engaging melodic leads above.

Flowing with smooth bass lines and slick rise and fall, the track jumps with lively guitar leads and drum fills that pepper the track with bursts of energy as James’ compelling vocal performance serves as an alluring thread throughout. With airy synths adding atmosphere and synths offering a cinematic aesthetic to the soundscape, the track showcases the superb songwriting and performance panache of James Haro In Storage, an exciting project that continues to impress with each new move.

Listen to City Terrace below