Jerard Rice is an artist of rare versatility and vision, making an impression on the modern music sphere with a compelling sound. Based in the USA, his career is built on his sheer independence, innovation and determination. Formerly known simply as Rice, his adventure from an emerging artist to a chart-topping phenomenon attests to his ability to thrive in a competitive industry while offering something original and exciting.
With an impressive string of accomplishments, including iTunes chart domination and making an impact on Billboard as an independent artist, Jerard has been going from strength to strength with each move. His musical output is a unique fusion of hip hop, pop, soul and world influences, creating a sonic fabric that’s struck a chord with fans far and wide.
His 2021 hit âNo Bradyâ and the following yearâs âJuiceâ showcased his knack for crafting infectious, genre-blurring tracks while he’s also contributed to compilation albums that have conquered multiple iTunes charts, demonstrating his widespread appeal and ability to connect with audiences across the globe. But Jerard’s impact extends beyond his recordings; his live performances are an epic display of energy and passion, leaving audiences enthralled and confirming his status as a must-see act.
Bringing us his latest release, he shares his new single titled “Câest La Vie,” a track lifted from his upcoming project, Love Shouldnât Cost A Thing, a work that reflects his growth as both an artist from 2018 to today. With âCâest La Vie,â Jerard draws on the lessons learned and the clarity gained about recognising who truly belongs in our lives, thematically framing not just romantic ideas but relationships in general. The song has already become a hit with listeners and critics alike, earning it the 2024 WAM Award for Best Hip-Hop Song and propelling it up the charts in both the US and the UK.
Brought in by soft instrumental tones and airy textures, Jerard’s bright vocal leads glide in above the rattle of the beat, crafting an immersive alternative hip hop sound. Wrapped in a soulful aesthetic and driven by a laid back groove, his smooth vocals spin memorable hooks via slick rapped flows, resulting in a catchy jam that’s at once mesmeric and infectious in equal measure.
The perfect showcase of his highly original songwriting and performance panache, “C’est La Vie serves up a stellar sound that’s sure to win over fans around the world. Ushering in the next chapter of his exciting musical story, we can’t wait to see what Jerard Rice has in store with his forthcoming Love Shouldnât Cost A Thing project.
Listen to Câest La Vie below
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