Groove Incorporated is the music project of producer and former club DJ Michael Fredrickson, who offers a slick blend of reggae, R&B, hip hop and electronica stylings. Hailing from New Zealand’s Eastern Bay but growing up in Auckland, he’s forged a sound that pairs cultural contexts and musical genres.
After years immersed in the club DJ scene, he turned his creative energy toward the studio, channeling his influences into Groove Incorporated. In May last year he unveiled his sound with the debut single “Emma,” which he’s since followed up with a string of well-received releases.
Winning over fans around the world, he’s clocked over a hundred thousand spins of his music online. Now bringing us his latest release, he shares his new single titled “Aotearoa Reggae,” a celebration of New Zealand’s unique reggae heritage. The track distils the journey through the history of reggae in Aotearoa, tracing its story from the late 70s to the present day.
Beginning with the Jamaican-influenced rhythms embraced by Māori and Polynesian communities, reggae in New Zealand became a creative vessel for addressing socio-political and racial justice issues in the 1980s. Today, the genre thrives as a facet of the nation’s festival culture, bringing together audiences with its uplifting energy and infectious grooves.
Kicked off with a classic reggae drum fill, the bouncy of bass and lively vocal layers glide over the grooving shuffle of drums, colourful instrumentation and upbeat aesthetic. Cut with smooth skanked rhythms, airy piano plinks and grooving bass pulses, catchy vocal hooks shine throughout to craft a modern reggae jam that’s impossible not to love.
Wrapped up in superb production, “Aotearoa Reggae” puts Groove Incorporated’s creative flair and songwriting talent on full display. Offering a song that’s equally enjoyable and meaningful, this exciting producer continues to go from strength to strength as he shares more of his stellar musical output with listeners across New Zealand and beyond.
Listen to Aotearoa Reggae below
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