Folk Rock from Matthew Hayes Jacobs

Based in the historic music town of Woodstock in New York state, Matthew Hayes Jacobs is a singer-songwriter who offers an exciting new voice in the world of progressive folk music. Infusing his artic vision with a profound sense of inquiry, he creates music that explores themes of wisdom, compassion and cultural awakening.

With a reflective lyrical style and engaging arrangements, he’s been quick to earn a reputation as an artist who sees music as not just entertainment but a vehicle for deep reflection. Matthew Hayes Jacobs made his solo artistic entrance in October with the release of his debut single “What Wonders,” introducing audiences to his unique sound.

The next month he returned with his sophomore single, “What Secrets Lie Ahead,” a song which paired thoughtful melodies with contemplative lyrics to explore life’s uncertainties. Now Matthew brings us his latest release with his brand new third single titled “Born into the Mass Mind,” once again linking up with producer Justin Tracy to craft a superb folk rock jam.

Recorded near Woodstock and taking cues from Radiohead, the track presents a striking commentary on cultural conditioning and the pressing need for societal awakening. It challenges listeners to question the societal norms that shape our collective consciousness and consider the urgent changes needed for humanity’s survival. Jacobs doesn’t shy away from addressing uncomfortable truths, “We need to wake up as a society if we want to survive,” he shares.

Mirroring the sobering context of the song, Matthew leans into a more rock-tinged side of his folk style, jumping straight into a bouncy rhythm of uptempo guitar chords and lively vocal leads spinning subtly angsty lyricism above the shuffle of drums and bright acoustic guitar backing. Gliding with delicate piano notes and catchy vocal flows, the song swells with fuzzy lead guitar in the crescendo, delivering a gripping burst of grooving energy.

Putting his original and meaningful songwriting on full display, “Born into the Mass Mind” sees Matthew Hayes Jacobs tackle weighty themes via his engrossing folk sound. With three compelling singles now under his belt, Matthew Hayes Jacobs hits the ground running in 2025 and signals an exciting year ahead on his worthwhile musical adventure.

Listen to Born into the Mass Mind below