New music video from The Hogstad Brothers

Brooklyn-based duo The Hogstad Brothers stand at the crossroads of music and visual art. Originally from Palmdale in California, Jonathan and Brandon Hogstad have made an impact in the alternative music scene with their unique fusion of immersive dance music and experimental performance art. Since relocating to New York in 2008, they’ve channeled their creative chemistry into an engaging sound that blends groove-heavy rhythms with psychedelic visual experiences.

Known for their ability to merge cutting-edge technology with live performance, The Hogstad Brothers integrate hacked infrared depth cameras into their sets, creating a visually hypnotic experience that enhances their music’s entrancing quality. Their work as the masterminds behind Flyer Learning has earned attention for its forward-thinking production, but in 2021, they fully embraced their own artistic identity with the release of the A World of Love & Hate EP, a collaboration with singer Shola Adisa-Farrar.

Following a period of artistic recalibration, the duo returned at the start of this year with the single “Spinning Round,” opening a new chapter in their creative story. Now, they follow up with “Worth It,” a new single and music video that offers the latest taste of their forthcoming album, Creatures in the Dirt.

Laying down genre-bending alternative R&B track, “Worth It” is as much a sonic trip as it is a love song; playful, psychedelic and self-aware. Released just in time for Valentine’s Day, the track takes an honest yet affectionate look at relationships, embracing imperfections without romanticising them. There’s no sugarcoating here, just the acceptance that love, in all its messiness, is still worth it.

Built around auto-tuned and distorted call-and-response vocals, “Worth It” delivers a fusion of pattering percussion and mesmeric arrangement of pulsing bass lines and colourful instrumental dashes, wrapped in a psych-inflected sound filtered through an avant-garde lens. With hypnotic melodic loops, laid back groove, hazy vocals and intricate flickers of lead guitar, “Worth It” offers an alternative sound that’s at once memorable and thoroughly unique.

Paired with the single is a music video that amplifies the trippy, experimental vibes of the music, capturing the pair performing the song through kaleidoscopic scenes and bright colours to offer an engrossing visual experience. As they continue to build the excitement for the release of Creatures in the Dirt, this latest single sees The Hogstad Brothers once again impress with their original and innovative artistic output.

Watch the music video for Worth It below

More from Music

---

Editor Picks

---