Binoy drops new single “POPular”

Binoy is a talented pop artist whose music reflects a life shaped by cultural diversity, personal reflection and a relentless passion for self-expression. Born in Kenya and now based in Los Angeles, he first explored music through piano and alto saxophone, ultimately leading to a career defined by grand, cinematic soundscapes. Drawing influence from artists like Taylor Swift, Fleetwood Mac, ABBA and Mika, his artistic vision offers infectious melodies and personal storytelling.

Since his debut in 2019 with his first single “Hunger,” Binoy has earned a reputation for crafting expansive, emotive pop songs that speak to identity, belonging and transformation. His music is a reflection of his Indian heritage, East African upbringing and queer identity, blending these elements into a sound that’s as powerful as it is distinct.

Now, following the success of his debut album The Great Alone, he opens a new chapter with his latest single titled “POPular.” Marking the first track from the deluxe edition of The Great Alone, “POPular” is a bold, energising statement of self-acceptance. The song shakes with energy, combining dance-focused beats with a rich fusion of African and South Asian influences, distilling both the vibrancy of his background and the evolution of his artistic output.

While no doubt a high-energy pop anthem, the track also carries a profoundly meaningful core, framing themes of identity, insecurity and the journey toward embracing individuality. Speaking about the song’s inspiration, Binoy reveals that “POPular” is a reflection on his past struggles with feeling like an outsider. “Growing up, I always felt like an outsider and struggled with the desire to be chosen. As I’ve grown older, I’ve learned to embrace my uniqueness, realising that leaning into my individuality is the key to feeling truly accepted,” he shares.

This duality, both acknowledging old insecurities while celebrating personal growth, forms the heartbeat of the track, making it both an anthem and a personal declaration. Once again building on his knack for bringing together different musical worlds; his love for grand pop arrangements shines through, but it’s the fusion of traditional Indian and African elements with modern queer dance music that gives the song its unforgettable quality.

The result is a song that’s both fun and moving, capturing the complexity of self-discovery through a colourful and catchy sound. As a multi-instrumentalist and skilled producer, Binoy is part of a new wave of African artists reshaping the global music landscape and his uncompromising approach to genre makes him a voice to watch. With “POPular,” he not only offers a track that will have listeners moving but also delivers a powerful message of self-acceptance, empowerment and the freedom to define one’s own path.

Listen to POPular below

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