Hellena is an independent singer-songwriter and music producer based in Athens, forging music that sts at the crossroads between the mythical and the modern. Born near Mount Olympus, the legendary home of the Greek gods, she infuses her art with a sense of storytelling, drawing inspiration from the divine encounters of her homeland. Offering a sound that blends dreamy and dark elements, her music features thoughtful, existential lyricism delivered through alluring vocals.
As an artist who embraces the underdog spirit, Hellena channels her experiences into songs that uplift and empower, offering a voice to those who feel like outsiders. Bringing together elements of dream pop, indie rock, electronic music and traditional Greek folk, her truly unique sonic output has earned her recognition on both national and international stages. Over the years, she’s performed at iconic venues like The Troubadour in Los Angeles, made appearances on BBC London Radio and played major events such as SXSW, Eurofest and Liverpool’s The Cavern Club. Her presence on the MTV Unsigned chart, where she reached the Top 20, further confirming her status as a rising name in independent music.
Making her artistic entrance in 2013, she unveiled her original sound with her debut single “Don’t Change.” Following her sophomore outing, “DREAM BIG” the next year, she returned in 2018 with her first EP, Kissed the Sun. Continuing to impress across a string of well-received singles, she successfully crowdfunded her debut album release with DEMYTHED, which landed in 2020. Now, she’s preparing to release her highly anticipated sophomore album, HARMONIA, which will introduce a superheroine character while featuring contributions from a diverse range of musicians from around the world.
Ahead of the full album release, Hellena offers a taste of what’s to come with her latest single titled “LOUIS VUITTON,” serving up a striking example of her folk-infused alternative pop style that intricately balances catchy melodies with textured production. As with much of her work, “LOUIS VUITTON” showcases her ability to blend organic and electronic elements, creating a sonic experience that feels at once intimate and cinematic.
Brought in by the playful strums of acoustic guitar and airy instrumental tones, Hellena’s alluring voice glides in to spin delicate melodic leads above. Layering up her voice, she stitches subtly moody threads carrying picture painting lyrics into the musical fabric which jumps with the slick snap of percussion elements, forging a grooving slice of progressive folk pop tinged with the echoes of her Greek background.
Driven by the steady pulse of rhythm and wrapped in an arrangement that reveals more complexities with each listen, “LOUIS VUITTON,” sees Hellena deliver a catchy and compelling new jam that builds the hype for her upcoming sophomore record. Paired with the single is a DIY music video featuring iPhone shot footage and direction from Margarita Amarantidi. Following Hellena from a train station to a park where she sets up for a performance, cut with scenes of her trying on outfits in her bedroom, it offers an engaging visual accompaniment to her superb new single.
Watch the music video for LOUIS VUITTON below
Keep up to date with the latest news from Hellena via her socials: Facebook | Instagram | X
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