Alternative Pop from SEEDR

Newcomer SEEDR is an artist who’s sonic vision is built on transformation; an electronic project of singer-songwriter Jessie Jayne which rises as a thrilling new voice in the world of cinematic alternative pop. Born in London and now based in Los Angeles, she crafts music that feels at once profoundly personal and widely relatable, taking cues from pioneering acts like Portishead and Massive Attack, as well as the emotional impact of Florence and the Machine and the sweeping cinematic grandeur of Hans Zimmer to forge something entirely new.

Working closely with producer Noams, she builds enveloping sonic landscapes that serve as both escape and motivation. As a marathon runner, SEEDR understands the rhythm of perseverance and pushing forward when everything else tells you to stop. This philosophy seeps into her music, designed to inspire growth even in the darkest moments.

With her debut EP, Evolutionary, set to arrive later this year, she now introduces us to her sound to the world with the debut single titled “Sublime.” A track that’s brimming with contrast, “Sublime” moves through shadows and light, pulling the listener into an atmospheric journey of reflection and catharsis wrapped up in an experimental pop-focused sound that melts elements of trip hop, electronic, progressive folk and synthwave into a spectacular sonic concoction.

Swelling harmonies and deep basslines intertwine with hypnotic vocals, creating a musical space that feels equally intimate and vast. Produced in collaboration with Noams, “Sublime” presents a stunning slice of the extraordinary creativity and wholly engrossing artistic world of SEEDR, delivering a listening experience that’s thoroughly original and avant-garde yet still catchy and enjoyable throughout.

Set up by eerie sonic textures and swirling electronic tones, SEEDR’s soft vocals drift in to stitched soulful melodies into the gently whirring arrangement. With the strike of punching drums injecting a laid back groove, the track develops with a pulse of stacked synth layers, thumping rhythm and memorable vocal lines, offering an engaging sound unlike anything else.

Putting her songwriting flair and vocal panache on full display, with “Sublime,” SEEDR makes an incredible entrance as a must watch artist with a unique and truly compelling sound. With her debut EP Evolutionary on the horizon, 2025 is set to be a breakout year for this exciting new artist and we can’t wait to see what she’s got in store next.

Listen to Sublime below

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