Coming out of London’s ever-shifting alternative pop underground, AUNCE is the kind of artist who offers something astonishingly original. With a sound that sits somewhere between a lucid dream and a glitch in the system, she pairs emotive songwriting with intricate sound design, sculpting tracks that are as haunting as they are sonically precise.
Formerly releasing music under the name EDIE, her reinvention as AUNCE marks the start of an exciting new chapter defined by full creative control and an aesthetic that’s both engrossing and heartfelt. AUNCE’s sonic identity is based in contrast, rising from the tension between organic and synthetic, nature and urban sprawl, stillness and chaos. It’s a world where sharp electronic beats crash up against ambient textures and pop hooks drift through dense, shifting layers of sound.
Her sound carries a sense of spatial awareness, as if built to echo through open landscapes and empty streets alike, first unveiled via her debut as AUNCE late last year with the release of “Beep Beep.” Announcing her upcoming EP The Evergreen Collection, tracks like “Evergreen” and “Silver Sun” soon followed to build on her musical output.
Her latest release comes with her brand new single titled “Zoo Friend,” a track that slows time, creating space for a kind of quiet reckoning. Lyrically sparse and intentionally understated, the song explores a deep interconnection with non-human life and the grief of watching that connection be ignored, lost or dismissed. It progressing like a memory surfacing, or a thought you can’t quite articulate but still feel entirely.
Set up by the rattle of tapped staccato shots, the sweep of airy synth texture ushers in AUNCE’s ethereal vocals which hover above the dreamy soundscape, resulting in a mesmeric and wholly absorbing scene. Gliding with dashes of processed vocalisations and the graceful flutter of AUNCE’s voice, the track jumps at the strike of drums to cast a hazy and truly alluring electronic pop experience that drifts with enveloping instrumentation and dazzling melodic lines.
Gradually building throughout, swelling synth tones and stacks of silky vocal layers combine to create an incredible, immersive and euphoric sound unlike any other. It’s a spectacular showcase of AUNCE’s fiercely unique musical world and her ability to conjure hypnotic musical moments that are equally innovative and enthralling. With the The Evergreen Collection EP on the horizon, AUNCE continues to go from strength to strength with each move and is sure to become a rising sensation in the UK music scene and beyond.
Listen to Zoo Friend below
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