Manchester-based artist Alway is making her mark with a sound that bridges the gap between emotional impact and slick production. A multi-instrumentalist, singer-songwriter and producer, Alway takes full control of her sound, bringing to life her sonic vision exactly as she sees it.
Her work shines with the quiet intensity of someone able to explore the edges of love, ambition and identity, with each release presenting a self-contained world, drawn from personal experience and shaped with a heartfelt approach. Since first sharing her music in 2021 with the debut single “Red,” she’s shared a trio of well-received tracks over the years since and now brings us her latest release with her fifth single titled “Lights Out,” this time pairing reflective lyrics with a noughties-inspired Britpop flair.
Crafted entirely in the intimacy of a bedroom studio, “Lights Out” distils a unique blend of atmosphere and memorable songwriting. It’s a moving and meaningful song born out of a transitional period, marked by displacement, searching and ultimately, finding solace in new surroundings.
Alway chronicles her move to Manchester, using music as a means of processing both disconnection and renewal. The result is a track with soulful vocals and lo-fi pop vibes that feels like a late-night conversation with oneself, quiet but insistent, full of questions and small revelations. Her voice carries the aching emotional weight of someone who’s lived the lyrics and the production, entirely self-handled, confirms her ability to create art that feels wholly her own.
Brought in by the soft plucks of clean guitar, Alway’s elegant vocals glide in to spin delicate melodies carrying poignant lyricism above. Flowing with a stripped back arrangement and tinged with subtly catchy pop-focused writing, the track gently develops with drifting backing vocalisations and an intimate atmosphere, casting an enchanting sound that’s at once charming and thoughtful throughout.
Capped by her airy vocal performance, “Lights Out” sees Alway serve up a stunning sound that’s sure to win over both new and existing fans alike. Putting her songwriting talent, production skill and performance panache on full display, Alway delivers a graceful and thoroughly enjoyable indie pop listening experience and we can’t wait to see what she’s got in store next on her compelling musical adventure.
Listen to Lights Out below
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