Sasha Joy is rapidly rising as one of London’s most exciting new voices in soul, a fearless genre-blender with a sharp pen and a unique voice, her music fuses elements of R&B, funk, jazz and world music into something entirely her own. With a background reaching from the smoky intimacy of Lauryn Hill and Amy Winehouse to the percussive grooves of Balkan folk ballads, Sasha’s sound offers an accessible yet thoroughly original offering.
Since making her debut last summer with the warm and infectious “I feel the sunshine,” she’s been walking her own path, leaning into poignant songwriting and groove in equal measure. Returning earlier this year with her sophomore outing “Old Ways,” she collaborated with producer Sanga Toto on the song. Now she brings us her latest release with her third single titled “New Land,” once again linking up with Sanga to produce the track which marks a turning point in her musical journey.
Bold and expansive, “New Land” arrives as a declaration of reinvention with a song about fresh starts and the thrill of the unknown, wrapped in a soundscape that pulses with life. The track fuses tight funk rhythms with fluttering world percussion, jazz-inflected chord progressions and sweeping electronic layers that add a cinematic shine to the whole affair.
Opened by the breezy flicker of acoustic guitar rhythms, the laid back rustle of snapping percussion and pulse of bass forms a warm and inviting funk-inflected groove as Sasha’s soft vocals enter with hushed delivery. Above the mellow rhythmic sway her vocal layers stitch alluring melodic leads into the instantly memorable musical fabric, offering an absorbing soundscape that’s catchy and mesmeric.
Rising with the roll of drums, bouncy rhythms and staccato key stabs usher in an infectious chorus as Sasha’s elegant vocal performance hovers above before simmering back down into the smooth hop of the verse. Peppered with slick guitar touches and flowing through moments of dreamy, stripped back bliss, the song offers a dazzling slice of Sasha Joy’s soulful pop sound and captivating performance talent.
Brought to life by Sanga Toto’s super production flair, “New Land” sees the two artists serve up a spectacular collaborative outing as they continue to go from strength to strength on their sensational musical partnership. Once again staking her claim as one of the most exciting new voices in the UK music scene, Sasha Joy is sure to win over fans around the world with her compelling musical output and we can’t wait to see what comes next. Keep up to date with Sasha Joy and her musical adventure on her website here.
Listen to New Land below
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