New album from Ginger Winn

New York-based artist Ginger Winn first unveiled her delicate alternative folk sound in March last year with her debut single “Super 8.” Since then, she’s delivered an impressive catalogue of work across multiple well-received singles, her debut record Stop-Motion and an EP called Cheers to Yesterday.

Winning over fans and earning critical acclaim along the way, she’s become a rising figure in the singer-songwriter sphere, tackling poignant topics of anxiety, self-doubt and life from her own perspective. Now she brings us her sophomore full-length album with the fourteen-track LP titled Freeze Frame, offering a stunning snapshot of her developing musical output.

Describing the release as “if Fleetwood Mac debuted in 1994 this would be their album,” the release brings together Ginger Winn’s meaningful songwriting, alluring voice and intricate instrumentation to craft an engaging listening experience from start to finish. Brimming with poignant lyricism, timeless aesthetic and airy atmosphere, it’s a dazzling sound of progressive folk cut with moments of rock and alternative pop.

Set up by the elegant vocalisations on “Escape,” Ginger’s tender voice glides above the soft plucks of acoustic guitar and bass notes to form a graceful folk scene full of picture painting lyrics and blissful melodic writing. Building with the laid back strike of drums, the track casts an enchanting sound of pop-tinged music that’s at once enduring and forward-thinking. “Pants on Fire” frames her charming songwriting in a stripped back setting where delicate instrumental flutters form an inviting backdrop for her soulful voice to shine as the arrangement swells with pattering drums and surging energy.

“Hyperallergic” arrives with the bubble of percussive pops and lively acoustic guitar rhythms as Ginger’s commanding voice hovers above, layering up to create an immersive atmosphere that sees her lean into an innovative folktronica sound. The shuffle of drums and plucks of sparse guitar notes set up “Cold Plunge” as her brooding vocal leads snake through a downtempo soundscape which erupts with crunching guitars and punching drums to inject a charging rock aesthetic.

Other highlights on the release come with the likes of “Not You” which offers an absorbing dream pop sound of silky vocals and ethereal instrumentation. With “Circling Squares,” she presents a hazy sound of warm brass textures, mellow marching rhythm and heartfelt vocal performance, resulting in an arresting slice of her profound songwriting filtered through a misty sonic lens. Closing the record with “Blizzard,” Ginger’s beautiful vocals float above the soft arrangement of plodding bass lines, tapped drums and flickers of guitar to deliver one final outing of delightful folk rock, bringing her sensational second album to a spectacular conclusion.

Listen to Freeze Frame below