Pronto Valid links with Zeelaa on “UK V!BES”

Hailing from the musical streets of Chicago, Pronto Valid offers a unique take on underground and alternative hip hop music. Influence by conscious rap and inspired by lyrical greats like Lupe Fiasco, Kendrick Lamar, J. Cole and Drake, Pronto Valid brings a storyteller’s soul to a genre constantly in flux. What he creates is something altogether personal and with each release, he challenges what you might think hip hop from Chicago can sound like, breezing past the familiar and into his own expansive sonic world.

Pronto Valid has always been all-in as an artist; by age eleven, he was penning lyrics and stepping onto talent show stages with the confidence of someone twice his age. By fifteen, he was behind the boards, recording and engineering his own music, early signs of the self-sufficiency that continues to shine through his creative process. That DIY spirit didn’t stop at mixing desks either, production, songwriting, performance, Pronto Valid does it all, while also earning a degree in Music Business, reinforcing the output he’s built with both passion and talent.

His official debut arrived in 2018 with Paradox, a record that offered an meaningful first look into his world. Since then, a steady string of impressive EPs, singles and full-length releases have followed, each project peeling back new layers of emotion, thought and sound. Whether hosting his podcast focused on mental health or lighting up the stage, Pronto Valid shows up with pure conviction, always tuned in to the human pulse beneath the music.

Now, he switches gears with the release of “UK V!BES,” a high energy, pop-leaning single that jumps headfirst into a hip house sphere. Created in collaboration with producer Zeelaa, the track shakes with UK club energy, taking cues from Skrillex and BEAM’s track “Selecta” while putting its own twist on the formula. It’s an exciting detour from Chicago’s traditional hip hop tones, offering something brighter and bouncier but no less compelling.

Set up by the shuffle of snapping drums, the pulse of stuttered synth shots ushers in Pronto Valid’s slick rapped flow which rolls over the filtered arrangement, dipping down before launching into an infectious slice of danceable hip hop music. With his beat-perfect vocal delivery and engaging lyrical writing shining brightly throughout, the grooving backdrop provides an exhilarating soundscape that’s guaranteed to stick with listeners from the very first listen.

The track taps into the euphoric rhythms of UK house while keeping one foot grounded in Pronto Valid’s hip hop style, delivering a sound that feels at once global and thoroughly his own. Now with live shows lined up at The Point in Chicago on July 19th and The Piazza in Aurora, Illinois on July 26th, fans can expect that same genre-bending sound and pure sonic energy to translate into an epic live experience.

Listen to UK V!BES below

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