Shelita drops new single “Fade”

Shelita is an artist who was raised in Seattle before leaving the USA behind in pursuit of a career that would take her across Europe and onto stages worldwide. Her first breakthrough arrived when she went viral on social media, an early sign that her ability to connect goes beyond borders and traditional industry pathways. What’s since followed is a decorated career defined by both experimentation and intimacy, with a voice that’s earned deserved comparisons to artists such as Adele, Björk and Beyoncé’.

Moving fluidly between R&B, hip hop, future bass, EDM, trap and pop while maintaining a minimal aesthetic, her music draws from a range of styles all filtered through her highly unique musical lens. It’s a balancing act few artists can sustain, but Shelita shines in those spaces in between genre boxes and her output has seen her go from strength to strength while always offering something new with each move.

For nearly a decade she has shared her studio creations with a growing audience, gathering milestones that highlight the scope of her appeal. With her Special EP, she clocked over 20 million spins and climbed to #24 on the Billboard charts, achievements that positioned her as one of the rising figures in modern alternative pop. She followed that with her 2019 eponymous full-length record before taking a hiatus from sharing her original musical vision with the world.

This year she’s returned with new material, opening her latest chapter with the single “You Will Want My Love,” the first taste of her forthcoming Into the Depths project. Now she brings us her latest release with her brand new single titled “Fade,” a dazzling alternative pop outing cut with punching beats and soulful vocal performance tinged with indie R&B vibes.

The track was brought to life through collaboration with Lamar Van Sciver and Bellringer, both of whom complement Shelita’s artistic expression with their own production talents. Opened by the swell of pulsing synth tones and Shelita’s elegant vocal lines, the taps of percussion and rise of synth textures lift her soaring voice as the track floats through an immersive scene of rattling percussion and smooth instrumentation.

Fluttering with graceful falsetto flickers, her voice hovers above the engrossing soundscape to deliver a spectacular slice of her thoroughly original and wholly absorbing sound. Brimming with gripping melodic writing, intricately layered vocals and peppered with hushed string plucks, “Fade” serves up an incredible display of Shelita’s musical world while further building the excitement for her next album. Commenting on the release, Shelita offers, “Fade is for anyone who’s ever lost someone, and for those who are aware that any meeting could be the last. It’s about embracing connection while we have it.”

Listen to Fade below

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