GINAxC drops debut album ‘My DNA’

One of Sweden’s most compelling new musical exports is GINAxC, a singer-songwriter, sound designer and visual artist whose unique creative path has now come to fruition with spectacular output. Fusing her Balkan origins with cinematic flair, she creates what she dubs “Velvet Club Pop,” offering music built on atmosphere and attitude, often balancing poignant context with fiery confidence delivered with a determination that’s become her defining trait.

She took her first musical stpes in her teenage years when she was discovered by Jonas Warnerbring, known for his work with Melodifestivalen. That could have been her route into the fast lane, but GINAxC took a different direction by stepping back, choosing instead to develop her voice and vision independently over time. That decision has informed her work ever since and the impact of her choice became clear with her debut single “Risky Business,” which announced her as an exciting new name in the alternative pop scene.

As both lyricist and composer, she draws from her own life, often beginning songs by looping a beat until the emotions fall into place, crafting a catalogue that shifts from stripped-down ballads to exhilarating club tracks. Her music has already racked up hundreds of thousands of streams, secured extensive radio play worldwide and positioned her as an artist who’s steadfast in her truly independent approach.

Now, GINAxC brings us her most ambitious release to date with her debut album MY DNA, a twelve-track outing that fully distils her journey up to this point and crystallises her Velvet Club Pop style in full technicolour. Following the brief spoken-word “Intro MY DNA” piece, the albums jumps into gear with the Velvet Club Pop Mix of “Like a Snake,” a slick cut that captures the opposing themes between desire and control. Built on pulsing basslines, snapping beats and staccato synth shots, the track sets her elegant vocal against a moody, sultry soundscape to craft an infectious and danceable sound.

“Femme Fatale” follows with a more uplifting aesthetic, framing her expressive vocal performance in a lively dance pop setting. Presenting a euphoric club-focused sound of punching beats, rhythmic synth arrangement and smokey vocal textures, it’s an enthralling jam that’s instantly catchy and energising throughout.

“Dopamine Rush” leans back into her dark pop stylings with an emotionally charged anthem that revels in contradiction. Too pop for some, too indie for others, too electronic or off-centre to be pinned down, it rolls with eerie basslines and clapping percussion form a brooding, hypnotic backdrop for her alluring melodies, ultimately surging into an intoxicating blend of club energy and cinematic mood.

Tracks like “Dangerous” bring bright vibes of flickering synth pips wrapped up in a grooving dancehall-esque rhythm as GINAxC’s silky voice stitches graceful pop threads into the dreamy soundscape. “My Darkness (Dorian Gray)” channels bitterness into theatrical dance pop, drawing inspiration from the 2009 film adaptation of Oscar Wilde’s tale. Whispered vocals and bubbling synths build towards a commanding drop, capturing the transformation of resentment into empowerment.

“Put Your Mouth to Work (Shut Up)” delivers pure club swagger bravado with impactful production, stacking sultry vocal layers over buzzing synths and pulsing beats for one of the record’s most infectious moments. Closing the album with “Making Love To Myself,” GINAxC presents a more downtempo pop scene where the steady patter of drums and soft synth textures underpin her gentle vocal leads to conclude her sensational debut LP with a misty jam. With MY DNA, GINAxC fully unveils an artistic universe that’s cinematic, dramatic and utterly original, offering the sound of an artist in full command of her vision that’s set to leave a lasting impression with pop fans around the world.

Listen to My DNA below