Coming out on the prairies of Hythe in Alberta, where the horizon stretches as far as the imagination allows, a new kind of storyteller has been preparing their own artistic expression. Under the name Mogipbob, songwriter and recording artist Jason Graves has built something both traditional and cutting edge, creating a project that pairs small-town sincerity with tech-driven creativity. It’s country with a curious mind, based in the storytelling traditions of folk and roots music but keen to wander into the shimmer of pop, the swing of funk or the groove of soul.
Mogipbob began as an idea about connection, a way for Jason to bring together his lifelong love of songwriting with the developing tools of modern production. The result is a sound that’s at once nostalgic and forward-thinking. Drawing inspiration from the golden eras of the 1960s and 70s, Mogipbob’s music recalls the warmth of vinyl-era pop, the richness of folk and the laid back humour of classic country storytellers, all filtered through a modern lens.
When he’s not behind the desk writing or producing, he works for the City of Grande Prairie, a reminder that this is music made in the real world, between workdays and the everyday moments of life. That background gives Mogipbob’s songs a distinct character; approachable, honest and highly personal, offering its own quiet poetry if you’re listening closely enough.
His debut album, High on the Hog, is the perfect introduction to this world, written entirely by Jason himself, it’s a genre-blurring collection of songs that stitch together humour, heart and reflection into a stunning fabric of sound. Some tracks tilt toward the meollow sway of country and folk, echoing the open skies and the sense of space that define rural Alberta. Others step outside that comfort zone, diving into more adventurous areas, moments of funk, pop and rock that reveal his wider musical curiosity.
Lifted from the album, his new single titled “Unemotional Rollercoaster,” offers the perfect taste of Mogipbob’s sound, serving up a soulful pop jam brimming with grooving rhythm and infectious melodic leads all wrapped up in an alluring arrangement of warm instrumentation. Set up by the flicker of plucked acoustic guitar notes, the bluesy scene is met with the punch of kick, pulse of bass and funky rhythmic flashes as soulful vocal lines ring out above.
Flowing with instantly catchy pop-focused hooks and stacked with danceable rhythm, it’s a superb jam that’s guaranteed to put a smile on your face. Putting Mogipbob’s songwriting flair and creative panache on full display, “Unemotional Rollercoaster” offers a magical musical moment that’s sure to win over fans around the world and we can’t wait to see what he’s got in store next.
Listen to Unemotional Rollercoaster below
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