Born in Seattle but wired for the international stage, ALXS is a pop artist who embodies transformation; from a childhood spent acting and modelling for the likes of VOGUE France, Nordstrom and Juicy Couture, to walking her own path as pop’s newest voice of feminine rage and radical confidence, her story feels like a cinematic voyage in motion. With a knack for melody and a flair for reinvention, ALXS turns anguish into charisma, heartbreak into hooks and nostalgia into something thrillingly modern.
If the 1990s and early 2000s were a golden era of pop attitude and aesthetic, ALXS is its unapologetic revivalist, except she’s not just paying homage, she’s rewriting the rulebook. Her style blends Y2K gloss and vintage femininity with Gen Z bite, resulting in something that feels at once familiar and subversive. Beneath the glam and humour lies an artist with emotional nuance, crafting music that celebrates self-discovery while leaving room for imperfection.
Having collaborated with some of the industry’s top producers, including Pusha T, Illa da Producer, who’s worked with Eminem and Megan Thee Stallion, Kent Jones, whose credits include DJ Khaled and Queen Latifah, ALXS has already secured her place among leading names. Her sound fuses the energy of turn-of-the-millennium pop with slick modern production, threaded with lyrics that oscillate between vulnerability and vengeance.

After a spontaneous single written out of frustration landed her on the Billboard Dance Charts and launched her into the UK spotlight, ALXS embraced her identity as an artist defined by determination. The ‘lover girl’ persona she once leaned into became her greatest muse, a character she’s since outgrown, outshone and reclaimed with every beat. That growth comes full circle on her brand new single titled “1800 LET IT GO!,” a hotline anthem for the fed-up and glowed-up.
True to its title, “1800 LET IT GO!” is the ultimate reset button, stacked on bright synths, uptempo beats and impactful production, it shakes with the same energy that defined the Y2K age. But where those early icons sang about heartbreak in glitter and tears, ALXS delivers it’s a celebration of self-release.
“It’s a cathartic anthem for moving on and reclaiming yourself after heartbreak. It’s about how I think it’s funny that, after every relationship, I become a different person. I really do move on, I love it. After every heartbreak I finally reach a point where I truly move on after being a full-fledged lover girl,” she shares. It’s that blend of humour and honesty that makes ALXS so magnetic and with her new single, she serves up an infectious dance pop track that’s sure to win over countless new fans around the world.
The single’s visual counterpart takes that concept further, placing ALXS at the centre of a late 90s-inspired work out video setting. Directed by Kevin Coulson of Jasper Seven Productions, the video transforms “1800 LET IT GO!” into a transportive lycra-clad, boombox-fuelled scene that perfectly taps into the retro aesthetic of the track. With her new single, ALXS dances into an exciting new chapter while encouraging listeners to dial “1800 LET IT GO!” and move on… ALXS already has.
Watch the music video for 1800 LET IT GO! below
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