Brand new single from Eric Hirshberg

Long before stepping into music, Eric Hirshberg‘s name was already synonymous with large-scale creativity as a figure whose ideas helped shape some of the most recognisable cultural products of the modern era. As a former CEO at Activision, he played a central role in the global success of Call of Duty and Guitar Hero, while his earlier work at Deutsch LA positioned the agency as one of the most awarded in its field.

Recognition followed naturally, including being named one of AdAge’s 50 Most Creative People in Business and a place in the American Advertising Federation’s Hall of Achievement. Yet behind all of that, running parallel to the boardrooms and campaigns, there was always another thread, a quieter one based in songwriting. That instinct eventually surfaced publicly in 2021 with the release of his debut album Spare Room which arrived as a natural extension of a creative life that had simply been developing in a different medium.

Since then, Eric has continued to blur the boundaries between his past and present, building a catalogue that draws from both real experience and a sense of shifting perspective. His recent run of singles, leading toward his third album More Is Not The Answer, signals an artist moving further into that space, offering a sound that balances intimacy with scale. The project has already generated national attention, particularly through his collaboration with Aloe Blacc on “For Real,” a moment that extended his output while connecting across different audiences.

At the centre of this latest chapter is the title track itself, “More Is Not The Answer,” a song born out of a moment that stripped everything back to its essentials. Penned in the immediate aftermath of the wildfires that swept through Los Angeles, the track is based in a real and sobering experience. Faced with the possibility of losing everything, Eric found himself in a situation where decisions had to be made quickly, reduced to what could fit into two car trunks and what truly mattered enough to take.

The track continues the direction Eric has been walking out in his recent work, offering a delicate arrangement of softly pattering drums and graceful vocals, forming an atmospheric, folk-tinged outing. The space in the production allows for a cinematic quality to breathe while still keeping its emotional centre intact and that balance between scale and simplicity becomes part of its impact, mirroring the contrast between the enormity of the situation that inspired it and the intimate realisations that followed.

The accompanying video leans into that same atmosphere, reflecting the tone of the song itself with Eric and his bandmates performing the song in an intimate setting. With his More Is Not The Answer LP on the horizon, Eric Hirshberg is set to deliver perhaps his most affecting work thus far and we can’t wait to see what it’s got in store. As he continues to shine on this worthwhile chapter in his eventful story, he’s becoming a truly cherished singer-songwriter with a thoroughly meaningful musical offering.

Watch the music video for More Is Not The Answer below

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