Eric Hirshberg releases new single “Less Important Things”

Long before he stepped into the public eye as a recording artist, Eric Hirshberg had already built a career via different types of creativity. Known for helping shape some of the most recognisable cultural products of the modern era, he occupied a world of big ideas, leading roles and industry recognition. As former CEO of Activision, he played a central role in the success of Call of Duty and Guitar Hero, while his earlier work at Deutsch LA helped establish the agency as one of the most awarded in its field.

Accolades followed, including recognition from AdAge and induction into the American Advertising Federation’s Hall of Achievement but throughout those years, another creative impulse remained quietly present in the background: songwriting. That side of his artistic identity eventually arrived publicly in 2021 with the release of his debut album Spare Room which revealed itself as a continuation of a lifelong creative instinct expressed through a different medium.

Since then, Eric has steadily expanded his musical catalogue, developing a body of work that draws equally from personal experience and thoughtful observation. Recent singles have offered showcases of his forthcoming third album, More Is Not The Answer, a project that continues to explore themes of connection, meaning and perspective. Along the way, his music has attracted wider attention, particularly through collaborations such as “For Real” with Aloe Blacc, while establishing Eric Hirshberg as an artist capable of pairing intimate songwriting with a broader emotional scope.

His latest single titled “Less Important Things” may be his most personal release to date as a song penned after becoming an empty nester, focusing on a life transition that’s at once deeply specific and almost widely understood. It examines the emotional shift that follows when years of noise, routine and responsibility suddenly give way to unexpected quiet. Thematically inhabits the complicated space where gratitude, pride, love and loss exist simultaneously. Parenthood is often framed through milestones and achievements, but “Less Important Things” focuses on something more subtle, distilling the silence that follows once those milestones have passed.

Built around understated instrumentation, the track plays out gently, allowing its emotional context to flow through the strength of the story itself. The arrangement widens as the song progresses, mirroring the growing realisation at its centre, resulting in a song that feels reflective and highly affecting. With lilting rhythmic sway and a delicate arrangement of pattering percussion, flickering lead guitar leads and alluring vocal performance, Eric’s emotive voice hover above the misty instrumentation to cast a stunning listening experience that filters poignant thoughts into a magical musical moment.

The years spent raising children create a rhythm that shapes everyday life and when that rhythm disappears, it leaves behind questions about identity, purpose and what remains. That search for meaning has become a recurring thread throughout his recent work and while previous releases have explored technology, distraction, modern anxiety and the challenges of maintaining human connection in increasingly fragmented times, “Less Important Things” directs that focus towards something profoundly personal.

The release arrives alongside an intimate in-studio performance video that strips away unnecessary distractions and places the focus squarely on the music. Filmed with Eric and his band in a studio setting, the performance highlights the restraint and chemistry that have become defining characteristics of his recent output. Taken alongside the other songs leading toward More Is Not The Answer, “Less Important Things” helps reveal the broader context driving Eric Hirshberg’s current creative chapter and across these releases, he consistently returns to questions about what matters, what endures and how people move through a world filled with competing demands for attention.

Watch the music video for Less Important Things below

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