Alternative Pop from William Sanford

Eclectic, avant-garde, ambient electronic musician William Sanford hails from the North-West USA region of Indiana/Chocagoland area. Drawing influence from a huge variety of styles such as downtempo, IDM, ambient as well as soundtrack and video games he produces music that refuses to sit inside any recognised boundaries.

Holding his working class roots at the core of his creativity, his music transcends and embraces his history for better or worse. Constantly striving to create a unique and interesting sound, the one thing this artist will never be is boring.

With his recent single, he proves this yet again. The new track, titled “Do The Buttcrack” is a tongue-in-cheek take on the attention-span lacking entertainment phenomenon facilitated by TikTok, Instagram Reels and YouTube Shorts.

From his perspective as an older, more jaded artist, the flash trends that baffle many of us seemed nonsensical to him and so his humorous spin on this side of social media took musical form.

Listen to Do The Buttcrack below