New music from Maya Yenn

Maya Yenn is a truly unique singer-songwriter and producer from the UK who backs up her originality with her talent. She takes inspiration from artists such as Glass Animals and Jungle as well as alternative R&B innovators including FkA twigs, James Blake and BANKS to craft her style of shimmering dark pop.

Before moving to London to pursue her music dreams, she’d supported acts such as Dan Croll and Stealing Sheep as a teenager in rural Staffordshire where she grew up. At the start of the pandemic, she headed back to her roots and has since continued to write, record and produce her music at her childhood home.

Over the last year she’s made a name for herself with her stark creativity making use of sampling everyday objects in her inventive beats. With her all-round music flair she handles all aspects of her artistic vision from composing and producing all her own music, curating her cover art and writing and directing her own music videos.

Following her well-received single from last year “tiptoe”, she’s back with her first release of 2022 with the new track “Better Luck Next Time”. Written from the perspective of a young man who prioritised his career above everything else, the character is so engrossed in his work he’s still trying to finish and send off a report as his plane starts going down.

Holding a mirror up to the phenomenon of hustle culture and the subsequent trend of wide-spread burnout, Maya spins an analogous story via her typical dark lyricism. Sonically, the artist lays down a pulsing electronic backdrop to create a deep and grooving sound beneath her restrained vocal work which delivers delicate and memorable melodic leads.

Listen to Better Luck Next Time below