Dream Pop from NAYTiiVE

London-based artist Nathan Gittens makes soulful indie pop under the NAYTiiVE moniker. Taking influence from artists such as e Prince, Bruno Mars, Anderson Paak, James Brown, Michael Jackson and Jamiroquoi, NAYTiiVE infuses his sound full of grooving rhythm, capped with impassioned vocal work carrying infectiously catchy melodic leads.

Having been in the music industry since he was sixteen as part of the outfit called Concept, over the last three years he’s ventured out as a solo artist. Earning a reputation for his captivating live performances, he’s played sold-out headline shows at both The Fiddlers Elbow in Camden and SOHO House, bringing his energising charisma to scores of fans.

Making his introduction in 2020 he shared his debut single “Flawless”, followed up with sophomore track “Redlight” last year and now he’s back in 2022 with his latest work with the single “Poison”. Launched with a headline live performance at The Finsbury, NAYTiiVE continues to go from strength-to-strength with his sensational new track.

Laying down his silky smooth vocals over a colourful mix of swirling instrumentation, with “Poison” NAYTiiVE delivers a funky pop hit. Full of instantly memorable top lines, his new single serves to showcase his songwriting and arrangement talent as well as his vocal prowess.

Commenting on the track, NAYTiiVE shares, “Poison is set in a dive bar where our protagonist is very much a regular. Whiskey is their drink of choice, a double on the rocks served by their favourite bartender who has caught their eye for a number of years. As the night goes on, the bartender serves the drinks with a glisten in their eye and as time elapses they become increasingly love drunk. As our character walks home, the feeling of lust increases towards the excitement of their return tomorrow. This is not a tale of love and romance, but more a story of an addiction to a poisonous relationship with alcohol and the environments it brings.”

Listen to Poison below