Coming out of London is the brand new act called Ives Electric who makes his own brand of original indie rock music tinged with dark wave tones and a dash of pop inflection. With an electrifying sonic aesthetic that wraps up familiar, melodic writing in darker tapestries, the rising artist has been quick to establish himself as a must-watch guitar-based act.
Unveiled less than a year ago, he’s already been making waves in London and beyond for his unique style and engaging sound. Kicked off with his debut single “Poetry” in March 2022, he now brings us his sophomore effort with the music video for second single “RAW”.
Laying down a grooving mix of subtly punching percussion and bright, riff-focused guitar work, “RAW” is lifted by his compelling vocal work that delivers captivating melodic leads.
Serving up a slice of infectious modern indie rock that’s equal parts smooth and swaggering, “RAW” sees the new artist continue to go from strength-to-strength with another stellar release that showcases his undoubtable talent.
Written, arranged, produced and mixed between two separate continents by the renowned John Davis at Metropolis London, who’s previously worked with the likes of Led Zeppelin, Dua Lipa, Blur and U2, on “RAW”, Ives Electric shows just why there’s so much hype around him. Paired with the music video, the artist shares a minimalist, turquoise-filtered scene to capture the perfect visual accompaniment to his worthy follow up single.
Watch the music video for RAW below
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