Electronic Pop from Artela

Artela is a Taiwanese-born artist currently based in London who emerges onto the music scene with her debut single “Seven,” a captivating track that delves into her personal experiences and the feeling of constantly being watched. Drawing from her own journey of feeling different and drawing unwanted attention, Artela uses her music as a platform to address societal scrutiny and empower those who feel like they don’t belong.

The genesis of “Seven” can be traced back to Artela’s unexpected stay in her childhood home in Pingtung, Taiwan, due to the pandemic. The stark contrast between her current environment and her life in New York City brought back painful memories and resurfaced old traumas. It was during this challenging time that Artela turned to music as a means of expression, giving birth to the Artela project.

At the heart of Artela’s music lies a reclaiming of the rejection she has experienced throughout her life, transforming it into a catalyst for positive change. Through her songs, she encourages individuals to embrace their uniqueness and authenticity, providing solace and empowerment for those who feel like they don’t fit in.

“Seven” serves as Artela’s first single, setting the stage for a series of upcoming releases, including EPs, remixes and a full album titled Faceless Girl. Released to coincide with the Asian American and Pacific Islander Heritage Month, the track reflects the pressure Artela felt growing up in a conservative culture. It’s a laid-back electronica infused outing, featuring reflective lyrics that capture the constant paranoia of being watched by various entities, such as the government, friends and society at large.

The allure of “Seven” lies in its mesmerising production. Driven by rhythmic percussion and enveloped by a tapestry of swirling synth tones, the track provides the perfect sonic landscape for Artela’s enchanting vocals to shine. Her stunning and ethereal vocal leads soar above the electronic backdrop, creating an otherworldly atmosphere. The juxtaposition of the uptempo rhythm and the dreamlike melodies creates a captivating tension that keeps the listener engaged throughout the song.

With “Seven,” Artela makes an impactful entrance into the electronic pop scene, demonstrating her unique artistic vision and setting the stage for what promises to be an exciting musical journey. The track not only showcases her talent as a singer and composer but also highlights her ability to craft compelling and thought-provoking narratives. It’s a testament to her dedication to making music that resonates with those who’ve felt marginalised or unseen.

Artela’s debut single serves as a powerful introduction to her sonic talent, leaving a lasting impression on the listener. As she continues to release new music and share her unique perspective, it’s clear that Artela is an artist to watch. Her ability to blend introspection, captivating production and empowering themes establishes her as a fresh voice in the industry. With “Seven,” Artela confidently steps into the spotlight, ready to leave her mark on the music scene and inspire others along the way.

Listen to Seven below