Making an impact in London’s music scene, G‑Sinnz operates as both a creative and cultural connector. Known as the executive producer behind the independent label Caricom Music, G-Sinnz works in the overlap between genres and communities, building projects that draw inspiration from global rhythms while remaining firmly tethered to Caribbean influence.
Movement between sounds, cultures and collaborators has always incpired the vibrant energy of styles such as soca, dancehall and reggaeton, genres that have long shaped Caribbean musical identity. Within London’s diverse musical ecosystem, that influence has helped G‑Sinnz develop a sound that feels international in spirit while still connected to the communities that inspire it.
Along the way he’s collaborated with figures such as Darryl Gervais, Alison Hinds and Hey Haad, partnerships that reflect the project’s international outlook, bringing together different voices while maintaining a unified musical direction. That context of collaboration sits at the heart of the label’s newest release, the single tutld “Siempre Sere.” Overseen by G-Sinnz as executive producer, the track brings together four rising voices from Colombia, Dasha Brandquin, Ani Ortiz, Lotter and RIZI.

Each artist contributes their own perspective to the song; Ani Ortiz brings a sound shaped by a mixture of R&B, pop and hip hop, delivering vocals that balance modern style with personal writing. Dasha Brandquin has already built early recognition through appearances on national platforms while Medellín-born Lotter adds another dimension to the collaboration. Together with RIZI, the four artists co-wrote “Siempre Sere,” building the track around themes of desire and emotional uncertainty, switching fluidly between Spanish and English, the song captures the tension of waiting for understanding within a relationship.
Drifting into focus with woozy instrumental textures, the track jumps with the shuffle of rustling drums capped by alluring vocal leads which float above to spin infectious melodic hooks. Dashed with bright instrumental plucks and rolling with steady forward motion, the pulse of grooving bass lines maintain a warm low-end while the punch of shifting beats serves up an engaging rhythmic energy throughout.
With the vocalists taking turns at the mic, the craft an intoxicating slice of catchy Latin pop thats brimming with the danceable energy associated with Caribbean and Latin sounds. It’s an epic new release from the Caricom Music imprint and with each project, G‑Sinnz reinforces his role as a catalyst for cross-cultural creativity. Commenting on the release, G‑Sinnz shares, “Siempre Sere represents the evolution of our sound at Caricom Music. It’s a celebration of collaboration, culture, and the kind of storytelling that connects across borders.”
Listen to Siempre Sere below
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