Cupp releases new single “Popcorn Swayze”

Based in the Chicagoland area, Cupp is the musical moniker of Joshua Amos Cupp, a creative figure whose practice moves between image and sound. An award-winning photographer and videographer, he brings a cinematic flair into everything he makes, whether he’s framing a landscape through a lens or shaping melody inside the studio. Across both disciplines, his work is based in storytelling, capturing experiences with a focus on emotion, memory and the beauty found in everyday moments.

Alongside his visual work, Cupp has built a parallel identity as a singer-songwriter and producer, using music as a highly personal process of reflection and self-growth. His songs are written entirely by hand, reinforcing the sincerity of his lyrical voice and that process sits at the heart of his sound, which blends traditional, heartfelt songwriting with a more modern and experimental approach to production. His experience as a photographer shapes how he constructs songs, often treating them like snapshots of emotion or carefully composed scenes and the same attention to framing and detail that defines his photography is mirrored in his sonic work, where each track is designed to hold a specific moment in time.

That creative vision first coalesced into a full body of work with the release of his debut album One The Beginning earlir this year. The record showcased his range as both a songwriter and producer, with tracks such as “Oh Blessed Life,” “Sunrise to Moon light,” “Slam it on the Bar,” “Twelve Steps,” and “A Night in the City.” Across the album, Cupp explored the emotional spectrum of love, growth and real life experience, building a collection of songs that reflected both poignant emotion and optimism.

His wider catalogue further illustrates this blend of intimacy and story-focused writing with songs like “Moving” documenting personal milestones such as his own marriage and tracks including “Only Seventeen,” “Open Wide” and “Stark Contrast” demonstrating his ability to shift between styles and moods while maintaining a consistent emotional context. Now, his new single titled “Popcorn Swayze,” offers an upbeat electronic pop track designed with the energy of the dance floor in mind.

Drawing on nearly two decades of documenting wedding celebrations, Cupp channels the communal joy of group dances that bring people together, inspired by staples such as the Electric Slide and the Hustle. “Popcorn Swayze” blends modern electro swing and dance pop with a playful nod to swing era influences, while carrying a light, cinematic personality of its own. The track introduces the idea of Popcorn Swayze as a lively character within its world, adding a sense of narrative whimsy to its high-energy sound.

The song reflects Cupp’s increasingly eclectic musical output, which continues to expand across genres while remaining tethered to a sense of emotional intent. Brimming with bright groove and colourful instrumentation capped by rich vocal leads, “Popcorn Swayze” sees Cupp serve up an engaging jam that’s instantly catchy and guaranteed to put a smile on your face. Across both his visual and musical work, Cupp continues to explore the overlap between love, memory and relatable experiences. Whether through a photograph, a film or a song, his creative offering remains focused on capturing the emotional texture of life as it plays out.

Listen to Popcorn Swayze below

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