New music video from Francis On My Mind

Coming out of Bucharest, rising pop sensation Francis On My Mind has been going from strength to strength with a sound that balances emotion, confidence and self-awareness, earning her a reputation as one of the country’s most exciting musical exports. Since first landing in 2020, the singer-songwriter has developed a growing international audience through millions of streams, acclaimed releases and support from outlets including BBC Radio 1 and BBC Introducing.

Along the way, her music has also found its way into major sync placements, appearing in The Summer I Turned Pretty and HBO Max campaigns, helping introduce her distinctive sonic output to listeners all over the world. Francis On My Mind has a knack for making modern pop feel intensely personal while retaining its wider appeal. Her songs are often based in the details of everyday emotions, taking inspiration from relationships, uncertainty, self-discovery and the countless internal conversations that accompany them.

Wrapped up in an instantly catchy pop sound, her writing that feels like documentation, as though listeners are being invited directly into the moment rather than hearing about it afterwards. That context has clearly struck a chord and across previous releases and collaborations, Francis On My Mind has demonstrated an ability for exploring the complicated spaces between certainty and doubt while finding compelling stories in the moments when feelings avoid fitting into simple categories. Now, her latest single titled “Kinda Love It” continues that tradition while introducing another chapter in her artistic development.

Floating around the familiar but endlessly fascinating experience of forging romantic feelings for someone who was originally just a friend, the track explores the emotional tension that bubbles up when a relationship begins to shift shape. It distils that fragile space where every interaction suddenly feels charged with new meaning, where ordinary conversations become significant and where uncertainty becomes almost overwhelming. Opened by the hazy sound of popping bass notes, airy synth pulses and tapped percussive shots, the arrangement sweeps into focus as Francis On My Mind’s soulful vocal leads roll in to spin infectious melodic leads above.

Flowing with the steady snap of drums, laid back groove of bass and alluring backing vocals, the track lays down an intoxicating alternative pop listening experience that’s memorable, mesmeric and moody all at once. Carried by the ever-present punch of the beat, the arrangement develops with graceful string tones and the flicker of muted, funk-tinged guitars as stacked vocal layers take listeners on engrossing pop voyage that’s transportive and truly captivating from start to finish.

Directed by Isabella Szanto, the music video amplifies the song’s context in cinematic fashion, presenting a storytelling visual experience that perfectly pairs with the music. As her profile continues to expand internationally, Francis On My Mind appears increasingly comfortable occupying the space between alternative credibility and crossover pop appeal. “Kinda Love It” is another strong stride forward for an artist who’s consistently built momentum and we can’t wait to see what she’s got in store for the rest of 2026 and beyond.

On the new release, Francis On My Mind offers, “Kinda Love It is about those moments when you realise your feelings have changed and there’s no way back. It’s exciting, confusing, a little dangerous, but somehow you can’t help enjoying every second of it.”

Watch the music video for Kinda Love It below

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