Based in Québec, newcomer Phoenixguyy is an independent French-language artist building his music around the belief that a song can remind someone they’re not alone. Emotionally driven and based in themes of determination, hope and self-belief, his work is created with the intention of connecting with listeners facing difficult moments, offering music as a source of strength when life becomes difficult to face.
This year marks the beginning of Phoenixguyy’s journey as a solo artist, with a growing collection of singles beginning to establish the emotional world behind the project. He approaches each release as an opportunity to communicate something meaningful, drawing on real life experiences and transforming them into songs designed to encourage perseverance. At the centre of that ethos is an unusual relationship between technology and emotional songwriting; Phoenixguyy embraces AI as a creative production tool, but the technology exists in service of the message as opposed to replacing it.
Every release begins with an idea, an emotion and something he wants to communicate about real human experiences, resulting in music that places its emphasis firmly on connection. That connection is already reaching beyond Québec and over recent months, Phoenixguyy’s music has found listeners in numerous countries, helping him develop an engaged international community around songs concerned with perseverance, healing and emotional strength, an audience drawn not just to the sound, but to the sense of purpose running through the project.

His new French-language single titled “Choisis-Toi Quand Ca Ne Vas Pas” perhaps captures that purpose more clearly than anything that’s come before. An uplifting anthem centred on determination, self-worth and the importance of choosing yourself during life’s hardest moments, the song carries a message that feels both profoundly personal and widely relatable. The song speaks directly to experiences such as anxiety, heartbreak, exhaustion and the feeling of losing touch with yourself and the message isn’t that hardship can simply be ignored, it’s that even when everything appears to be falling apart, there remains value in making the decision to keep going.
Brought in by the warm flicker of airy guitar plucks, slide leads and piano notes, alluring vocals drift in to carry the delicate melodies over the soft taps of drums and gentle pulse of bass. Casting a dreamy country pop scene, the track swells with dazzling instrumentation and soaring vocals to form a stunning chorus brimming with charming melodic leads and timeless aesthetic. Equally catchy and thematically meaningful, “Choisis-Toi Quand Ca Ne Vas Pas” sees Phoenixguyy present another superb jam that’s sure to delight listeners around the world.
Each Phoenixguyy release begins with an emotion or an idea and develops into something intended to meet listeners where they are and with “Choisis-Toi Quand Ca Ne Vas Pas,” that intention becomes a direct invitation to choose yourself, keep moving and give yourself permission to believe that things can change. As Phoenixguyy continues to shine on his breakout year, he’s sure to keep making an impression with his original and truly compelling musical offering.
Listen to Choisis-Toi Quand Ca Ne Vas Pas below
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