Electronic Pop from JOSHUA

Dark electronic pop artist hailing from Mandurah in Australia, JOSHUA has returned with his latest single, “Switch.” Known for his honest songwriting and infectious sound, JOSHUA fearlessly explores complex emotions, creating a musical identity that’s entirely his own. Drawing inspiration from artists like Lorde, Banks and Flume, JOSHUA taught himself music production on Ableton, relying on YouTube tutorials and his own intuition. Despite lacking formal training, JOSHUA possesses a natural talent for crafting catchy hooks and manipulating sounds to create a captivating sonic experience.

From the start, JOSHUA has strived to create a musical journey filled with cinematic imagery and unconventional rhymes. His songs take listeners on a dynamic adventure, embracing the rollercoaster of life experiences. Balancing heartfelt lyricism with shimmering synths, pulsing beats and dark gritty bass lines, JOSHUA creates a unique fusion of emotions and sound.

A true creative talent, JOSHUA handles every aspect of his artistic career, from writing and producing his music to mixing, photography, design and social media management. His dedication to crafting a comprehensive and authentic artistic vision shines brightly in every aspect of his work.

“Switch,” JOSHUA’s latest single, thematically covers the duality of toxic friendships and the struggles of navigating the music industry. The track’s dark and brooding production, paired with JOSHUA’s restrained vocal delivery, captures the intimacy and vulnerability of his journey. Written in collaboration with James Guido and Sarah Saint James, “Switch” follows JOSHUA’s first self-produced release, “Hurricane.” Once again, he showcases his multi-talented nature by creating the cover art and lyric video for the single.

With “Switch,” JOSHUA presents an alternative pop sound that pushes boundaries. The song opens with JOSHUA’s hushed vocals over an off-beat finger click, creating an atmosphere of anticipation. As the drums slowly build, his vocals float with spacey processing, while sonic textures swirl around him. The song bursts into life with the first chorus, driven by a powerful beat, bold synth bass tones and JOSHUA’s stunning melodic vocal leads. His infectious and rhythmic vocal lines are backed by soft, pitched vocal samples that hover in the distance, adding depth to the sonic landscape.

“Switch” is a sensational example of JOSHUA’s growth as an artist. With each release, he continues to refine his sound, demonstrating his ability to deliver contagious electronic pop music with an edge. JOSHUA’s slick sound and infectious songwriting are poised to conquer the airwaves, confirming his place in the alternative pop music scene of Australia and beyond.

Commenting on the single, he shares, “This track started being about someone who just couldn’t figure out how to be a good friend but in the two and a half years since we wrote it, it’s become more about my relationship with the music industry. It’s so damn hard out here. Sometimes you feel like you’re making a lot of headway, making these cool connections and writing amazing songs but just as you feel safe enough and start to really open up, it switches up on you and goes dark. You start to wonder if it’s all in your head. It can be super frustrating but there’s something almost alluring in not knowing what’s going to happen. It sounds pretty unhealthy but maybe that’s what you need to get anywhere in this industry.”

Listen to Switch below