New music from City of Sound

City of Sound is the latest creative leap from Play’n GO Music, a name steadily redefining how gaming and music collide. Known for their adventurous collaborations with acts like Lordi and EDM producer Humansion, the label’s newest project shifts gears entirely. Based in the UK’s colourful music heritage, City of Sound brings the spirit of Britpop into a modern framework, creating an exciting blend of nostalgia and innovation.

Initially started as a bespoke in-game soundtrack, City of Sound has developed into something far bigger, a band poised to forge virtual worlds with the emotional power of live music. Hailing from Brighton, the project carries the swagger and sincerity of the 1990s Britpop explosion while injecting it with modern aesthetic.

Their debut single “GO Your Way” introduced listeners to their infectious, high-energy sound via a track that began life in the Play’n GO universe before breaking out into global playlists. The response was immediate and emphatic, opening a new chapter that would take their concept of crossover music to the next level.

Now, City of Sound returns with the sophomore single titled “Gear Up & GO!,” a pop rock anthem built to ignite hearts and engines alike. The track serves as a soundtrack for dreamers, rebels and anyone ready to accelerate toward their ambitions. Wrapped in the golden tones of Britpop’s heyday, it’s a song that celebrates freedom and friendship while embracing imperfection and grit. Recorded at the legendary Soho Sonic Studios, a space that has long captured London’s rebellious creative energy, the single is drenched in analogue warmth and the defiant energy of the city’s musical legacy.

From start to finish, “Gear Up & GO!” surges with motion as rolling drums, pulsing bass notes and intricate guitars echo the drive of Oasis and The Verve, while shimmering synth textures and live drum loops propel the sound into the now. Produced alongside Play’n GO Music’s in-house team and Brighton-based collaborator Notorious, the track perfectly balances digital shine with the soul of analogue style production.

Originally conceived to celebrate the launch of Play’n GO’s Webshop and its first merch drop, the track quickly became much more than a promotional piece. Once again capturing the thrill of movement, the sense of chasing something just out of reach and loving the journey as much as the destination, City of Sound presents a reminder that art can blur boundaries, transcend mediums and create new worlds entirely. With “Gear Up & GO!,” City of Sound has distilled that feeling perfectly; the rush of ignition, the hum of adventure and the unstoppable rhythm of moving forward.

Listen to Gear Up & Go! below