Since his debut a decade ago, Bryan Chase has become one of Korea’s most forward-thinking hip hop and R&B artists, a creator defined by versatility, innovation and an unrelenting drive to continually expand his sound. Known for his smooth rap flow, recognisable tone and melodic songwriting, he moves between hip hop swagger and R&B appeal, crafting music that connects with listeners across genres and continents alike.
First emerging in 2015 with his debut EP Lost in the City Part.1, Bryan quickly became a leading figure in Korea’s underground movement, joining The Cohort, a crew that would go on to make history in the Korean hip hop scene. With the release of The Last Orcas LP in 2016, the group reached a global audience, propelled by hit tracks like “Let Us Prey,” “Walkin (Remix)” and “Underwater Bank,” which clocked over 10 million YouTube views through 88rising, a moment that marked the beginning of Korean hip hop’s worldwide rise.
Over the years, Bryan has established himself as a prolific sonic innovator across collaborations with THEBLACKLABEL and Interscope Records to performances at FENDI’s “F IS FOR…” party in Hong Kong and features in Adidas Originals campaigns, his work flows across music, fashion and culture. In a groundbreaking 2023, Bryan featured on “Nightfall,” the closing track of Taeyang’s critically acclaimed EP Down to Earth, before unveiling his own project 2U through Interscope Records.
Executive produced by TEDDY of THEBLACKLABEL, the EP saw him link up with A Boogie Wit Da Hoodie, blending New York energy with Bryan’s Korean vibes. Speaking on his new chapter joining Universal Music Group, he shares, “We’ve built this from the ground up with love and belief in the music. Now with this partnership, we’re ready to share our sound with the world. This is a new beginning.”
Now that new beginning continues to develop with his latest release titled “Flaunt It,” featuring Sik-K and CAMO. Laying down a high-energy return that showcases his most magnetic and international sound yet, the track was produced by Nick Spiders and JuniorChef, balancing punching beats with slick, melodic aesthetic. Sik-K, fresh from his Artist of the Year win at the 2025 Korean Hip-Hop Awards, brings lyrical fire and synergy to the collaboration while CAMO’s confidence and razor-sharp flow amplify the song’s message of uncompromising self-expression.
Jumping into a smokey scene with the pulse of kick and sweeping textures, the track jumps with repeated lines of “flaunt it” as the arrangement swells with crisp percussion and brooding instrumental tones. Rolling with expressive rapped flows and grooving rhythms, the track shifts with developing synth elements and clapped percussive shots before launching into a bouncy soundscape where jittery beats and driving low end energy combine to form a gripping listening experience.
With melodic vocal performance injecting riveting melodic lines throughout, Sik-K and CAMO take turns at the mic to add their own vocal panache to the track, resulting in an incredible collaborative release that draws on the talents of three sensational artists. Ultimately, “Flaunt It” signals the rise of a new era for Bryan Chase and with a new EP on the horizon, his next chapter looks set to offer another spectacular showcase of his engrossing musical output.
Watch the music video for Flaunt It below
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