German producer Aparde brings us a new music video for the track “The Shift”. The new release is the second single from the upcoming album Alliance. The new album sees the musician retreat from his recent experimentations with avant-gard pop music back into the world of deep, and oftentimes dark, electronica.
For his previous album, Hands Rest, Aparde ventured outside Berlin’s club scene through the use of his voice, which gave his music a softer and more intimate edge. Alliance is no less intimate, except this time the artist’s vulnerability seeps through the cracks rather than taking centre stage. As impressive sonically as it is technically, Aparde used a mixture of electronic sounds, analogue equipment and his own voice either as a sound element or lyrical component to explore this duality of sound.
Commenting on his new LP, he offers, “This album was about focusing on something that calmed me down and brought me away from reality.” When the musician says ‘away from reality’, he doesn’t mean into dreamy, ethereal soundscapes, but rather a deep dive into dystopian atmospheres of drone sounds and chewed-up drum machines.
Despite the album’s focus on electronic gear the music isn’t exactly dance-able, tracks have a ruminative pace, brooding even, “I wanted to make the tracks with more breathing space between the atmosphere and silence. There are fewer elements but more impact, I think,” he adds.
The latest single “The Shift” retreats into the world of deep and dark electronica where the producer made a name for himself, entertaining the crowds in Berlin’s nightclubs. The tune’s dense and thumping energy is released in a cathartic way, inspiring listeners to move to the beat and let-off steam through dance.
Paired with a dark and ominous music video, the visual offering perfectly represents the sound. Jarring scenes with a heavy focus on movement combined with trippy cuts help to reflect the shadowy and smoky nature of the music.
Watch the video for The Shift below
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