Dutch producer San Holo’s forthcoming album bb u ok? spans an impressive 20 tracks and see’s the artist carve his own trailblazing lane, crossing over into the indie world with the use of analog instruments and collaborations with rock band American Football and Rivers Cuomo of Weezer.
Today he shares a melodic and emotional new single “IT HURTS!” which features San’s distinctive guitar style on display once again as he steps even further into a new alternative direction.
Commenting on the track, he offers,“I wrote “IT HURTS!” about love originally, but just like a lot of my music it’s just as applicable to life in general. There are ups and downs in life and plenty of moments that ‘hurt’. Life can be tough. Life can be ugly. But it’s that pain that makes it all ‘real’, whether that’s pain coming from love, or the struggles of life in general. Sometimes feeling pain is better than feeling nothing at all. Everything shapes you into who you are – the good and the bad.”
The new track is the second single lifted from the forthcoming album and follows on from recently released “Find Your Way (feat. Bipolar Sunshine)” which received support from the likes of Billboard, NME Japan and EDM.com to name a few.
The track is an ode to staying optimistic and positive during hard times, a theme that runs throughout the album. San also recently shared a striking video for “Find Your Way” which was directed by THUNDERLIPS, a multi-award winning duo based in Auckland, New Zealand who has worked with the likes of Two Door Cinema Club.
The eye-catching and leftfield visuals are a mesmerising 80’s VHS inspired journey through dreamlike behind the scenes film sets and studios, reflecting the new alt-indie leaning sound we see from San Holo on the forthcoming album.
The anthemic new track demonstrates the producers penchant for hook-driven writing underpinned by thumping beats and pounding bass synths, wrapped up by a delicate instrumentation arrangement and soft, lofty vocal work. The new album is set to drop on bitbird/Counter Records on the 21st May.
Listen to IT HURTS! below
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