Cam Thomas is an emerging hip-hop artist from the UK with a sound reminiscent of ‘storytelling’ rap, fused with the melodic vocal delivery of modern hip-hop. Gracing the hardwood of the basketball court for many of his teen years, Cam’s influence stems greatly from American-inspired hip-hop culture.
Delicately selecting sounds that trigger emotion during the song-writing process, he draws on a flurry of influences in the effort to create music of true substance. Emotionally-fuelled — Cam sets out to bridge the gap between the street-inspired subject matter of UK rap, and the realities of the working class, sculpting art that can be consumed not only by seasoned hip-hop fans, but by the everyday person. With the ever-growing movement of new generation artists, infusing pop-perfect vocals with hard-hitting bars, Cam Thomas exhibits the skill set to solidify himself as a worthy player in this game.
Cam’s stock has been relentlessly on the rise since he first broke out, backed completely by a shrewd investment from the Five Only Entertainment label, who recognised his talent from day one. Afer the success achieved in establishing his name firmly in the game through the release of several singles throughout 2020 and his EP Five – they’ve teamed up once again in a sincere effort to raise the value of the entire music-scene with a stunning dose of quality rhymes & content on Financial Times.
Bonded cohesively together through authentic substance, the nine cuts on Cam’s latest record confirm he’s the true CEO in charge of his career, and reveals the pure finesse of a mogul designed for greatness. Fearlessly tackling important issues that affect society at-large, and zooming in close with perspective & depth to challenge the status quo & shake things up permanently towards the change we need – Cam dives deep into material that matters to create meaningful moments in time that’ll make a real impact. From insightful personal details, to relatable rhymes that draw a clear line connecting listeners all over the globe – Financial Times is verifiably guaranteed to make some noise in the hip-hop world.
With nine tracks on a new record designed to be every bit as genuinely thought-provoking as it is wildly entertaining from the lefts to the rights – conscious Hip-Hop artist Cam Thomas returns to drop serious bars in 2021 with the release of his EP Financial Times.
Stockpiled with a wealth of music that fully reveals the X-factor of the man behind the m-i-c and the true grit he brings to every syllable – Cam Thomas spits rhymes as raw, unfiltered, and direct as it gets. Financial Times is an audible triumph and an experience listeners can bank on to deliver an infusion of swagger, style, & substance in full-effect – it’s the record that no playlist could be considered complete without this year.
Listen to Financial Times below
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